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News from The Hilltop Institute at UMBC

Cynthia Woodcock Returns to Hilltop as Executive Director

UMBC and The Hilltop Institute are pleased to announce that Cynthia H. Woodcock has been named Hilltop’s next executive director. An MBA by training, Ms. Woodcock’s managerial skills span organizational development, strategic planning, marketing and new business development, system design, and financial management. She has designed and managed research projects and authored issue briefs for the federal government, states, and foundations on the delivery and financing of long-term services and supports (LTSS), chronic disease management, and preventing childhood obesity.

Woodcock was most recently a principal research associate and practice area lead for long-term care, aging, and disability at IMPAQ International, LLC. She was responsible for new business development and management of engagements with clients such as the Centers for Medicare and Medicaid Services and the Administration for Community Living. Her career of more than 30 years also includes work as a principal and partner of a private consulting firm, the director of program development for the International Life Sciences Institute, and service in philanthropy as an assistant vice president with the Commonwealth Fund and, early in her career, a program assistant with the Robert Wood Johnson Foundation.

Woodcock knows Hilltop well, as she was on staff from 2004 until 2011. First, as a senior research analyst, she worked with the executive director on new business development and managed a major contract with the New Mexico Human Services Department. She then moved to the LTSS unit to conduct health policy research and analysis and later advanced to be the director of that unit.

“I am delighted to welcome Cynthia Woodcock back to UMBC as the next executive director of Hilltop,” said Dr. Antonio Moreira, UMBC’s Vice Provost for Academic Affairs. “Ms. Woodcock’s broad knowledge of the health care sector and her past experience with Hilltop and UMBC make her a very exciting choice to take the helm at Hilltop at this stage moving forward.”

“Hilltop’s mission and work in state health policy are very much aligned with my professional interests and career goals,” Woodcock stated. “Hilltop will soon celebrate its 20th anniversary and I am excited to have the opportunity to lead the organization into the future.”

Woodcock will begin her appointment on March 4.

For more information, contact Marsha Willis at

About The Hilltop Institute

The Hilltop Institute at UMBC is a non-partisan health research organization—with an expertise in Medicaid and in improving publicly financed health care systems—dedicated to advancing the health and wellbeing of vulnerable populations. Hilltop conducts research, analysis, and evaluations on behalf of government agencies, foundations, and nonprofit organizations at the national, state, and local levels. Hilltop is committed to addressing complex issues through informed, objective, and innovative research and analysis.

Since its inception, Hilltop has maintained a nationally recognized partnership with the Maryland Department of Health and Mental Hygiene (DHMH) to analyze state health policies and develop solutions for the Maryland Medicaid program. Highlights of this work include the annual evaluation of HealthChoice, Maryland Medicaid’s managed care program, and analyzing and recommending Medicaid payment systems and rates.

Hilltop warehouses twenty years of complete Maryland Medicaid data, with the architecture and professional expertise to analyze them. Hilltop also analyzes and links hospital discharge data provided by the Maryland Health Services Cost Review Commission, Medicare data for analysis of Medicare-Medicaid enrollees, and Minimum Data Set data. Altogether, the wealth of information stored by Hilltop gives its researchers unique access to data, allowing for facile, in-depth analyses.

Hilltop is studying issues pertaining to the enhanced integration/coordination of substance use disorder (SUD) treatments into the publicly financed health care delivery system, including its costs and savings, and has found that these coordination efforts in Maryland may already yield Medicaid savings.

Hilltop’s Hospital Community Benefit Program, funded by the generous support of the Robert Wood Johnson Foundation and the Kresge Foundation, is a resource created specifically for state and local policy- and decision-makers across the country who seek to ensure that tax-exempt hospital community benefit activities are responsive to pressing community health needs. 

Hilltop is an essential independent resource supporting Maryland’s health reform implementation. Beginning in 2010, when the Affordable Care Act (ACA) was passed, Hilltop provided extensive staff support, research, and analysis for the Maryland Health Care Reform Coordinating Council. Hilltop developed the Hilltop Health Care Reform Simulation Model, a financial model that projects a state’s costs and savings associated with implementing health reform, and continues to apply the model to Maryland using various factors. Hilltop continues to provide consultation and technical assistance to DHMH and the Maryland Health Benefit Exchange.

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The Hilltop Institute
University of Maryland, Baltimore County
Sondheim Hall, 3rd Floor
1000 Hilltop Circle
Baltimore, Maryland 21250